AI Experiment 2
The Power of Prompting in Image creation
How do you create beautiful images using AI and can it be used for branding?
You've probably noticed AI-generated images everywhere, ranging from artsy to ultra-realistic. When trying it out yourself you end up with a lion with one leg and a cyclops with four eyes. We, Studio Concreative, took a deep dive into the AI image creation to find out how to get the results tailored to our needs.
We experimented with various AI image-generation tools in this venture, each leveraging a large language model to transform text into visuals. The focus was primarily on three platforms: Dall-E as integrated within ChatGPT, Microsoft Designer, which merges Microsoft's technology with OpenAI's Dall-E and Midjourney, a non-venture-backed platform.
First, take a good look at the three pictures of Amsterdam above 🔝.
Trying to get a snapshot of Amsterdam can lead to a whole mix of different styles. After a bunch of attempts, we landed on three unique takes, finally nailing the 'Amsterdam-from-the-water' view we were after.
Now, here's a quirky example from our field. When we tried to create a digital image of a grilled cheese sandwich, or 'tosti' as we call it in Dutch, things got weird fast. We started by simply typing in 'tosti', and what we got was out ‘interesting’ to say the least. We're still trying to figure out why it ended up looking so bizarre, see the image below… Let us know who this angry man is, we’re very curious!
Try number one
A simple prompt: ‘Tosti’
We have a picture that we thought would be great, but it didn't turn out as expected. Although there is a large language model that can understand many languages working in the background, it didn't quite give us what we wanted. We are still on the journey to making a delicious grilled cheese sandwich. In the meantime, we have some other versions that might surprise you. One without grilled cheese in a grilled cheese sandwich, an egg inside the sandwich and one where strawberries and blueberries are added with a top-off of raspberries🤔.
When aiming for the perfect image, several factors need to be taken into account. For instance, you need to consider different types of images like infographics, photos, and illustrations, each requiring specific instructions based on their unique features. When assigning tasks to your chosen image creator, it is important to carefully consider the intended use of the images. Ensuring that the images are perfectly aligned with the project is crucial for achieving the best possible results.
In addition, finding the perfect prompt can be crucial for your branding as it enables you to personalize all your content. The following are the outcomes for the grilled cheese sandwich, one based on our grilled cheese prompt and the other integrating a portion of our branding prompt. Identifying the appropriate branding prompt for your business can accelerate your content creation process!
Take a look at the last two pictures; the final one is all in our branding! 👇
